Influencer marketing is experiencing a huge boom in Latin America and brands are increasingly betting on it as an essential part of their strategies.
In recent years, influencer marketing has shown significant growth in Latin America, consolidating itself as an essential strategy for those brands that seek to authentically connect with their audiences. In 2024, investment in influencer marketing in the region will exceed 1.12 trillion dollars, growing by 12.6% compared to the previous year. According to Statista, this figure is estimated to exceed 1.82 trillion dollars in 2029.
A report by the Interactive Advertising Bureau (IAB) highlights that influencer marketing in Colombia grew by 78%, reaching more than 650,000 influencers with a reach of almost 335.5 million people. In Argentina , 80% of the population is already on some social media platform, with 1.7 million influencers and a preference for Instagram that connects 90% of Internet users. In Mexico , there was an 87% growth in 2023, with 3.3 million accounts, ranking second in Latam in number of influencers. Via Mercado Directo
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